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Mobile App analytics: how to improve your performance with Quixxi

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Mobile App analytics and security is of paramount importance in today’s world. With consumers shifting by the thousands every day from traditional to mobile devices, apps have become the most efficient marketplace. App creators and marketers are constantly looking to collect information across various touch points.

An aspect that is currently plaguing the industry is recovering revenue. A lot of apps get copied and distributed in an illegal fashion and the creators have little or no control mechanism to prevent this, well, until now.

Quixxi is a mobile app analytics platform that enables you to improve the performance of your app primarily through revenue recovery. Specifically it is a suite of software tools to track, enhance and protect your mobile apps.

The usage benefits on Quixxi extend to both developers and companies. They can protect their app from any reverse engineering, prevent code theft, protect the IP of the app and report crashes. In addition, marketing insights such as installation activity, usage and frequency are also tracked and can be analysed.

Quixxi’s security and licencing components help to secure your app through prevention of any reverse-compilation techniques that result in revenue loss. The ease of use is outstanding with Quixxi being endorsed by Georg Fish from Intel and Simon Lowe from the New South Wales family and community service.

The idea stemmed from an initial case where Voice Pro founder Giuseppe Porcelli discovered that the number of downloads of his app were growing at an extremely quick rate but his revenue wasn’t. With the Quixxi software he was able to recover north of $150K in just lost revenue alone.

They have a number of security and licencing plans at www.quixxi.com. If you have a single non-commercial app you can get it secured for free. Pricing plans for start-ups are available from $499 as well as a $899 plan for larger businesses that have a suite of apps. If you are a large business like a bank or a car company. You will need multiple apps catering to different functions. Quixxi’s business plan is ideal in these situations. The best part is that analytics they offer for free for everyone.

If you would like more information you can always email Quixxi. Also if you happen to live in Australia you could even head over to their head office in Manly, New South Wales. Mobile Analytics has a lot to do with end value and understanding the value of your audience.

During the optimization process you need an analytics platform that is insightful, actionable, impactful and intelligent and Quixxi will deliver just that. Sometimes a myth in the mobile sector is that it’s all about the number of downloads, this could be very misleading you need to be able to track customer actions from acquisition, activation, retention, referral to revenue. If you use the revenue metrics alone you will miss out on some cool data. You need to be able to monitor the behaviour of the app itself on different carriers and firmware and make the error correction process smooth. This is where a mobile app analytics and security tool is essential.


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