Business owners often wonder why they are not getting new customers on their site. They have a solid amount of customers that keep coming back, but they don’t seem to get any new ones. If this sounds familiar to you, then you have to consider revamping the way your website looks. The world of business is constantly evolving, and if you don’t evolve with it you could be left behind.
The first thing you should consider is mobile. In 2014 it finally became a reality; the number of people browsing the internet from a phone or tablet became significantly higher than those browsing from a traditional computer. If your site is not mobile friendly, or you do not have an app, then it’s time to get one, or risk missing out on a huge piece of the e-commerce pie. How big a piece? One third of online purchases come from mobile devices.
Speaking of market share, if you haven’t gone global now is the right time to start shipping to as many countries as humanly possible. Think about it- crowdfunding sites such as Kickstarter allow a product to go global even before it starts manufacturing. If you’re only a part of the local market, then it’s the perfect time to think about expanding.
If you’re an e-commerce site, you are always open, and people from most countries can see your page. You know what’s really frustrating for a customer? Falling in love with your product and then finding out that you don’t ship to where they live. That is how you lose business.
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In the realm of physical commerce people expect fast and efficient service. The same applies to the internet. Your website needs to load fast, function properly and clients should be able to buy your product with the least number of clicks possible. If your website takes more than four seconds to load, then you might want to consider changing your hosting provider, or scaling up to a dedicated server. The patience of online buyers gets shorter every day, so a slow website is going to result in losing customers.
Ease of use
Everything about your site needs to be easy and intuitive, particularly the check out process. You need to make payment both secure and easy to handle. Some websites have implemented so many security measures on their payment systems that half of the credit cards in the world are not compatible anymore. It’s a hard balance to achieve, but once you’ve found the right method you’ll see sales increasing. If you have problems handling smooth payments, then consider partnering up with a company like Paypal or even look for programs that are still being tested, such as Apple Pay. There’s a solution for you out there.
Making big business decisions can be incredibly easy, if you have the right information. Keep close track of your numbers and analytics to see what’s working and what’s not. There should be data backing up all the aspects of your business. This way, there is no speculation to see if something works or no. Everything is based on cold hard facts. Customer data and preferences can be the hardest to option, but if there’s something you want to know about your clients, just ask. A simple feedback form can go a long way.
The internet moves fast, and it can be hard to keep up with it. But, if you do you’ll start to notice higher metrics, better profits and you will see new growth opportunities. The technology and resources to take your business to the next level are out there, so embrace innovation and look forward to a bright future for your business.