There are few consumer electronics brands in the world that can claim to have a product portfolio as diverse as Lenovo. The Beijing based Lenovo has produced several world class products in a variety of consumer electronics segments including Tablet computers, laptops, and smartphones but it is Lenovo’s smartphone lineup that has garnered most interest among tech pundits the world over.
The Lenovo products that have captured the public’s imagination
Over the years Lenovo’s mobile division has produced some of the best selling smartphones in regional as well as global markets. Products like the Lenovo K3 Note and its successor Lenovo K4 Note are two great examples of budget phones pitched to right market at the right time. These two products are international best sellers and have helped Lenovo establish itself as a globally recognized and appreciated smartphone brand.
Lenovo has been able to appeal to consumers in various price segments because it offers best in class smartphone in each price segment that it caters to. The Chinese conglomerate has a wide array of smartphone series on offer.
The Lenovo Vibe and K series phones are perhaps Lenovo’s most sought after products in the smartphone space. The Vibe and K series phones offer consumers with budget phones that have competitive specifications without drilling holes in their pockets. These two smartphone series from Lenovo are largely popular with the masses because of their value for money offerings. However, because of the popularity of the Vibe series Lenovo also offers a few Vibe series phones in the mid-range price segment.
Lenovo is an innovation driven company
Lenovo uses the ZUK and PHAB series for its high-end smartphone offerings. The Lenovo ZUK Z2 Pro was one of the first few phones to offer the stunning combination of a Snapdragon 820 processor and a 6 GB RAM. Now that several other smartphone brands are offering similar specs on their products we seem to be losing sight of the fact that Lenovo was among the first few brands to do so.
This should come as no surprise to those who have been following Lenovo’s progress over the past decade. Lenovo has always been high on innovation and it went on to win several awards and accolades for its innovative products at the Mobile World Congress and the Consumer Electronics Show this year.
The PHAB series has a particularly interesting product called the Lenovo PHAB 2 Pro. This happens to be the world’s first smartphone with support for Google’s Project Tango. For the uninitiated, Project Tango is Google’s attempt at bringing Augmented Reality to the masses.
This serves as yet another reminder of Lenovo’s ability to be an early adopter of technology that hasn’t caught the public’s attention yet. While many of us have read about Augmented Reality, only a handful of us have experienced it and even fewer among us have experienced it on a smartphone. Lenovo Mobile Price certainly deserves credit for floating a product whose USP is having support for a technology which is yet to find critical mass. Only brands that want to push innovation forward take such initiatives and this Chinese company doesn’t seem to shy away from doing so.
Lenovo’s growth curve is on the rise
Lenovo recently released its fourth quarter and full year 2015/16 results and confirmed what many analysts already believed to be true. The company saw double digit growth in almost all emerging markets. The growth curves in Asia Pacific and EMEA were particularly off the charts. Lenovo saw a growth of 96 percent and 83 percent in Asia Pacific and EMEA respectively. The tech giant also saw a 46 percent growth in Latin America. It is safe to say Interbrand chose wisely when it decided to name Lenovo among the world’s top 100 brands.
Lenovo’s decision to acquire the iconic Motorola brand met with many raised eyebrows when it happened but the dust is beginning to settle down now. In Q4 Motorola contributed USD 1 billion to Lenovo’s mobile business. The company believes that the Motorola investment could yield better results as the two brands continue to undergo a complex internal integration process.
It should be clear to anyone carefully observing the smartphone space that Lenovo will emerge as one of the leading smartphone brands globally in the not so distant future.