Technological advancements have always generated inventive ways for people to communicate and consume information. From the radio, to television, to the Internet, to Smartphones, we’ve watched the world adapt to these innovations that affect the way we live our lives. The Benefits of Social Media for Businesses are undeniable. How we read the news, talk to our family and friends, and network ideas have been transformed, and in recent years social media has become the hub of social interactions.
Without Facebook, Instagram, and Twitter how would we keep in touch with our friends and family across the globe? The benefits of social media for users are endless and the benefits of social media for businesses even more so. Along with some drawbacks, when it comes to creating a virtual footprint; however, for businesses in particular the good outweighs the bad due to the reach, immediacy, and permanence aligned with it.
REACH, CONNECTIONS, & EXPOSURE
With over 75 million Instagram users, over 200,000 million Twitter users, and an estimated 1.5 billion active members of Facebook a month, a business has the opportunity to reach far more people virtually than they do with foot traffic by a storefront or ads in a newspaper.
Today, no matter how big or small your business, in the mind of consumers you don’t exist if you don’t have a social media presence. Through these Internet platforms businesses have unlimited marketing opportunities and can cater to their demographic in a variety of ways.
Through the use of visual content, personal stories, promotional offers, and product reviews, businesses have the chance to reach new and returning customers and achieve maximum exposure in ways that were unachievable before this highly digital age. One tweet by a business can turn into dozens of re-tweets, and will ultimately help build a brand as they acquire more followers and expand their network.
Using social media is all about making connections. If a company uses their platform wisely by promoting their brand with interesting content, the business can have a reach that spans various ages, genders, and geographical locations.
IMMEDIACY & PERMANENCE
We live in a day and age of instant gratification. The use of mobile applications has allowed us to have answers to any question at our fingertips and to share just about anything in real-time. People decide where to shop, eat, work, or travel based on reviews found on popular mobile apps like Yelp and Foursquare.
Through social media, businesses have immediate access to customer questions and reviews; given the chance to publicly demonstrate quality customer service will make an impression on followers and an impact on future sales. A person having the opportunity to “check-in” at a location generates immediate awareness about that business, while businesses updating information regularly establishes relevance in their industry.
Social media also allows businesses to have up-to-date information of competitors as well as network and promote sister companies and corporate sponsors. Sites like Google+ and LinkedIn allow for instant communication opportunities between colleagues, teams, business partners, and other professionals in their industry.
While social media is used as a vehicle for delivering information quickly, it also has the ability to establish a permanent residence on the World Wide Web. Unlike storefronts or office space, your social media sites can remain open to the public indefinitely.
There is no doubting the popularity of social media and the fact that it will continue to grow. Businesses should be capitalizing on the many benefits as they gain a virtual presence and market their brand in these social media communities.