Google has continually improved and perfected its core search algorithms in order to offer better quality services to its clients. Delivering, organic, relevant results is Google’s main intention, irrespective of how big or small the website it. Although Google’s algorithms undergo minor updates continually throughout the year, it is at the beginning of each year that SEO experts tend to make up for any lack of keeping up to date in their way of operations. Here is an SEO guide that can help you traverse through the world of digital marketing with ease.

Gain Google’s trust

Good quality, original content. Well designed website. Credible domain names. These are only some of the parameters you need to look into when setting up a new website. Google will look into these factors to determine if they, and in turn the users, can trust you.


Older website that have been around for long have a good standing with Google. An aged website implies that it has not flouted Google’s rules and parameters and hence if worthy of being trusted. However, if you are planning on setting up a brand new website, you shouldn’t worry much as long as you play within the rules set by Google.

Quality over quantity

There was once a time when longer content- irrespective of how relevant they were to the subject in picture- added to the worthiness of the website. Not anymore. Google actually looks into how well the content is being perceived by your clients, irrespective of the length. This feature is factored in when assigning it a page rank. This is why well researched, well written content aimed at consumers rather than machine algorithm is favoured over plagiarized content.

Fit for mobile consumption

Google had aggressively promoted mobile websites in 2016. This is only expected to grow since people are increasingly using mobile devices such as tablets and smartphones to access content on the web. Google is slowly ranking mobile optimized websites higher, especially when searching on a mobile device.

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User experience

Quality user experience can only be achieved through a well-designed website that is attractive to look at, is easy to navigate through and has relevant content. Google is looking into the overall experience of a website and not just those technical details that satisfy an algorithm’s checklist.

Link building

Quality over quantity matters in link building as well. Good quality links that are aimed at the right demographic performs much better than those which are linked back form shady sources. Google has also started cracking down on bad links and thus penalizing the websites too.

They year 2017 will see is expected to see a number of radical changes in SEO. Thus, any SEO guide that promises tips and tricks to circumvent Google’s new policies should be taken with a grain of salt!