Web Design is a field that constantly evolves. With the introduction of flatter designs and experiments on different types of navigation menus taking the cake in 2015, let’s take a brief look at what 2016 has to offer in evolutionary and revolutionary terms.

Material Design is about to take off

With google getting flatter and flatter with their logo leading the way. Web designers like Web Design New York agency Toggle Web Media are now turning to the material design language that google put out way back in 2014. Its adoption is becoming far more widespread and offers a unique alternative for designers looking to move on from the flat designs. They can draw fresh creative inspiration and create objects and elements that have realistic shadows, items that overlap tend to do so in a realistic fashion. We expect many more sites to rapidly adopt material design

Full screen data inputs

A trend we have seen with websites is that they are catering more to mobile and tablet interfaces. A change we are seeing is that forms and input methods are becoming full screen as well just as they would on your phone. You can check out Eighty East’s contact form which takes up the whole space and better focuses the attention of the user. The trend to gather data such as expressions of interest is also a sign for designers to better facilitate this. Forms are now more creative and easy on the eye. You might not have to squint to make out an email address anymore.

Custom Designs are the way to go

We are seeing stock images, icon packs and other standardised tools being used less and less. It’s a highly competitive world out there and web designers are starting to figure out that making their own unique imprint on a website or giving a brand its own custom icons and images, are going a long way in establishing brand identity and differentiation points. Websites are even adopting infographic designs and Gifs to better tell their story. A video background is much more personal and intriguing when compared to a stock photo.

Main Menu Experiments

We are still playing around with the main menu on a website. We have tried things like hiding it behind an arrow, three stripes etc. This trend is expected to continue with designers still trying to find the perfect balance. The key is make sure the menu remains easily accessible without moving it to a place that is unnatural for a person to focus his attention.

Deeper design

Users want functionality first and then designs. Even an average looking page can rank really well on google if it functions well. Designers are now focusing on designing individual elements rather than making a mock-up for an entire page or using templates. A lot of design elements are reused on multiple pages hence it is better to craft them 1st to establish an identity rather than approaching it the other way around. Creative fonts too are at the heart of this especially for content rich sites.

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